PRTrack is a digital-native technology startup building a cloud-based performance and communication platform for the global endurance sports ecosystem.
Our mission is to connect athletes, events, and brands through a unified, data-driven platform that simplifies performance tracking, event communication, and community engagement.
PRTrack operates as a SaaS platform designed for global scalability from day one.
Endurance athletes rely on fragmented tools to manage training data, results, and event participation.
Event organizers struggle with communication, engagement, and participant experience.
Brands lack structured, authentic ways to connect with performance-driven communities.
The endurance sports ecosystem is disconnected.
PRTrack brings the ecosystem together in one unified platform:
• A unique athlete performance identity (PR Number)
• Centralized performance history across sports
• Event communication and participant engagement tools
• Brand interaction modules built around performance and community
• A shared digital layer connecting athletes, events, and brands
One ecosystem. One identity. One performance language.
PRTrack is built for:
• Endurance athletes (running, cycling, triathlon, trail, ultra, and multi-sport)
• Event organizers and race directors
• Sports brands and sponsors
• Endurance sports communities worldwide
PRTrack is being developed as a web and mobile-first, cloud-native platform.
Core features include:
• Athlete profiles with structured performance history
• PR Number – proprietary performance index
• Event communication and participant management tools
• Brand engagement and activation modules
• Community recognition and visibility features
• API-ready architecture for future integrations
PRTrack is currently in active product design and development phase.
User flows, system architecture, and roadmap are fully defined.
Chris has a background in endurance sports operations, international sports projects, athlete support, and sports technology initiatives. He is also the founder of Sport tech's Ragegate/Active.com, Ativo.com and 7sherpas a California-based sports operations and experience company working with athletes, teams, and events worldwide.
PRTrack is supported by a dev team of product, design, and technical collaborators with experience in SaaS platforms, sports technology, and global digital products.
PRTrack is building the global performance identity layer for endurance sports.
Our vision is to position PRTrack for athletes in the same way LinkedIn represents professional identity — but focused on performance, community, and achievement.
